If you’ve been around London and paying any vague amount of attention, you’ve probably heard something about the Designs of the Year exhibit at the London Design Museum. What? You’ve never heard of the London Design Museum? Well I guess neither had Justine when I suggested we go one afternoon, so scratch that first sentence.
It’s in a slightly undesign-y looking building near Tower Bridge on the Thames. In fact, it is housed in a former 1940’s banana warehouse, but this all to change with a slated 2014 move to the former Commonwealth Institute building in west London. The museum covers product, industrial, graphic, fashion and architectural design and was a brainchild of Terence Conran, who coincidentally has an exhibit dedicated to him on the entire first floor. The museum costs £10 for adults to enter, which feels a bit expensive in a city full of free museums, but is totally worth it if you are a design geek. Being slightly artsy with a background in product design, I felt like I fell well into this category. As for Justine, she had an upcoming date with a design and art book publisher, so naturally this would aid in the development of dinner conversation material.
Along the River Thames near the Design Museum
The current museum consists of only two floors, but to be honest this was perfect for my museum attention span. When I find myself at places like the Victoria and Albert or the British Museum, I try to see to too much and end up heady and overwhelmed. The Design Museum with a cup of coffee in the cafe and a peruse in the gift shop can easily be done in 2 hours.
As I mentioned before, the entire first floor was dedicated to Terence Conran. At the time, I had no idea who this bloke was, but turns out that’s because his contributions are so woven in to the London experience that I had been influenced by him without even knowing it. The designer, restaurateur and retailer promoted a whole new style of interior design simplicity that reverberates today across the globe. Looking at his designs, I started wondering what things had looked like prior to this ubiquitous genre. “Like an old Granny’s house,” Justine had to remind me. In my head I tried to contrast clunky wooden furniture with heavily upholstered thick florals next to sleek clean lines and curves. Obviously I’ve spent too much time in London and not enough time at my Granny’s.
Clean Lines at the Design Museum
Teapots
In 1964 Conran opened the first Habitat and later went on to develop Heal’s. He was revolutionary in his displays as they were set up like actual living rooms, which not only taught people how designs could be arranged, but also allowed them to wander in and out of possibilities imagining them as part of their everyday life. I’m reminded of this scene from the movie 500 days of Summer.
And while we are here, shouldn’t we mention Ikea? Being founded in 1943, I can’t say that they’ve necessarily taken from Conran’s concepts, but clearly they must have influenced each other. Ikea, however, being more disposable and therefore a further step away from Granny’s living room.
Justine and I compared back and forth which Terence Conran restaurants we had been too. Most were a bit too expensive and highly appealing to the West London set. Nice area, but not quite what I consider innovative. But then again, there was a day when the King’s Road was full of Mary Quant innovation and Vivienne Westwood appeal. Funny how things evolve.
We next headed upstairs to view the 2012 Designs of the Year where my definition of design continued to expand and expand until I wasn’t quite sure what a designer is or does anymore. There was everything from a bicycle helmet that activates and extends only upon impact to a computer software program that mutates an image of your face into a creepy facsimile. Also included were an electric car, DIY design jelly shoes and elements from Kate Middleton’s wedding dress. In April, judges will chose seven winners from Architecture, Digital, Fashion, Furniture, Graphics, Product and Transport categories and one overall category winner. I couldn’t even begin to guess who the winner would be. I left with my head spinning from so many ideas.
The Design Museum is located at 28 Shad Thames, London SE1 2YD and is open daily from 10am – 5.45pm. Last admission is at 5.15pm.
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I sent the photo to my friend in the US who has spent some time in Singapore and also finds these campaigns fascinating. As I have mentioned before, the number of campaigns in this country is staggering.
Texas on Thames 